After 12 years of working in fashion houses such as Jimmy Choo, Burberry and La Perla, Blaise London founder Paris decided it was time to go it alone. 

Paris wanted to put her expertise and passion into her own label after struggling to shop more consciously, finding it difficult to source high quality pieces that hit the mark of ‘wardrobe essentials’ without being overly basic. 

"A wardrobe staple isn’t just a plain white t-shirt, it’s that dress you always reach for – whether it’s for a meeting or a wedding, it just works! It’s the item that makes you feel confident and empowered; we need more of these ‘go-to’ favourites in our lives." Paris